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Introduction
While Brooks & Dunn are best known for their significant contributions to country music, they have indeed played an interesting, albeit perhaps unintentional, underlying role in U.S. presidential campaigns through the use of their music.
Their most notable song in this context is “Only in America” (2001). This patriotic anthem was famously adopted by both sides of the political spectrum:
- George W. Bush frequently used “Only in America” at his campaign rallies and even had Brooks & Dunn play it live at events, particularly during his 2004 re-election campaign. It became strongly associated with his message of patriotism and American values.
- Barack Obama’s campaign also utilized the song, notably playing it to close out his Democratic National Convention speech in 2008. This created a stir, given the song’s prior association with the Republican party.
The use of “Only in America” by both Republican and Democratic campaigns highlights the song’s broad appeal and its ability to resonate with themes of national pride that transcend partisan lines.
Regarding their direct political involvement or endorsements, Brooks & Dunn generally tried to remain apolitical as a duo. Ronnie Dunn, one half of the duo, has been described as more politically engaged and leaning Republican, while Kix Brooks has been more reserved about his political views. When Obama’s campaign used “Only in America,” Kix Brooks issued a statement acknowledging the irony and expressing flattery that their song “crossed parties and potentially inspires all Americans.”
While the duo themselves haven’t actively endorsed presidents in a highly visible way, their music, particularly “Only in America,” has become a staple in political rallies for its unifying and patriotic message, demonstrating the powerful role music can play in shaping the tone and perception of a political campaign.
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